Project:
Fostering a Culture for Peace in Mass Media Education

 
SUMMARY
The mass media undergraduate program at the University of Uberaba, Brazil, has launched an ongoing campaign earlier this year aimed at fostering a proactive media peace education culture among teachers and students. The campaign fits into the three major philosophical principles that govern both the Journalism and the Publicity/Advertisement areas within the program: transdisciplinarity, creativity and human values. The main theoretical basis is Morphogenetic Fields Theory.Strategies comprise lectures for teachers and students, extensive coverage of media peace initiatives in our laboratory-media vehicles ( one weekly print newspaper, one weekly electronic newspaper, one weekly radio program, one weekly television program ), submission of students´ production to national awards context like those promoted by Intercom - the top Brazilian mass communication research and teaching association - and, for Advertisement/Publicity students, the mandatory production of a final exam paper in the format of a campaign based on social responsibility approaches. Results: Students have won Intercom awards; wining students´ video productions at our One Minute Video Festival have focused on peace.
  PEOPLE
Institution in charge of the project
Univeristy of Uberaba 
Contact Person
Edvaldo Pereira Lima 
Name of the presenter(s) of this project
Edvaldo Pereira Lima 
  CONTACTS
Address
Rua Delfina, 145 apto. 51 -
São Paulo / SP - 05443-010
Country
Brazil 
Telephone
55-11-42422551 

e-mail
edpl@uol.com.br  
web site
revelacaoonline@uniube.br  
NOTES